Jenna Cohen

VP Treasury & Special Initiatives

Produce Pay Inc.

Jenna Cohen is a strategic finance leader and expert in digital transformation, known for building structure and delivering results in complex, high-impact business environmentsWith nearly two decades of experience, she demonstrates how the Finance function can act as a powerful agent of change and a strategic business partner, delivering data and insights for critical decision-making.

As Vice President of Finance at ProducePay, an AgTech platform transforming the global produce supply chain, Jenna was appointed Head of Treasury to lead a massive process re-engineering and system implementation effortShe spearheaded the overhaul of end-to-end treasury processes, including selecting and implementing a third-party treasury systemThese efforts dramatically improved cash visibility, reporting accuracy for two large warehouse facilities with blue-chip fixed income investors and enabled daily bank account reconciliationShe is currently focused on the company’s crucial Netsuite integration and associated change management.

Before immigrating to North America, Jenna held a senior finance role at the public industrial conglomerate enX GroupIn support of the company’s recapitalization and restructure, she secured over CAD $50 million in structured bond and liquidity facilities, negotiated a CAD $550 million multi-bank debt restructuring, and developed the Group’s first long-term funding strategy and treasury policy.

Previous BTF Winnipeg Sessions:


2025

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