Value vs. Price: Understanding Business Valuation    

Putting a price on the business is one of the hardest things that a business owner can do, yet a realistic understanding of the company value can make or break the deal. As if that weren’t enough, the “right” price is different depending on who you are selling to (a competitor vs. A strategic buyer or an insider vs. a professional investor). In this session, panelists take the mystery out of putting the “right” price on your company, by providing a simple explanation of the most common methods of establishing a fair market value.

Three common scenarios will be specifically addressed:

• Selling to competitors or strategic buyers
• Selling to insiders (management or staff)
• Raising money from professional investors