• Plenary

Sold! Now What? The Deals, the Lessons, and the Letting Go 

November 18, 2026 · 03:30 PM – 04:15 PM

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Moderator

Natalie Michael

Natalie Michael

CEO

Next Chapter, Transitions & Talent Succession

Master Certified CEO Forum Chair, Mackay CEO Forums

Panelists

Dale Lutz

Dale Lutz

Co-Founder

(Sold Safe Software)

Scott Mason

Scott Mason

President & CEO

(Sold TYCROP Manufacturing Ltd.)

Michael Matrick

Michael Matrick

Senior Vice President of Sales, Canada

Improving

(Sold 90 Degree Software & Jump Analytics Inc)

Kristina Williams

Kristina Williams

President & CEO

Alberta Enterprise Corporation

Join a candid conversation with entrepreneurs who have successfully sold their businesses — and now, with the clarity of hindsight, are ready to share what they've learned. This discussion brings together real-world insights and honest reflections to help you better prepare for your own business transition. 

Moderated by Natalie Michael, an executive coach who works closely with founders navigating leadership transitions, the conversation covers both the hard business lessons and the question most people don't ask until it's too late: what happens to you when the business you built is no longer yours? For many founders, letting go is the hardest part of the deal — and the least talked about. 

Hear firsthand what they wish they had known at the start, how deal timing and terms influenced their outcomes, and how they're applying those lessons in their next ventures. 

What You'll Learn: 

  • The biggest lessons they learned — and what they'd do differently 

  • How sale price, timing, and deal structure impacted the final outcome 

  • How they're leveraging past experiences in new businesses 

  • Life after the sale — navigating identity, purpose, and the personal transition