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  • Atlantic
    • Alberta
    • Denver
    • Saskatoon
    • SoCal
    • Toronto
    • Vancouver
    • Winnipeg
  • Program
  • Event Info
    • Conference Overview
    • Why Attend
    • Travel
    • Contact
    • Event Photos
  • Speakers & Advisors
    • Speakers
    • Advisors
  • Sponsors
  • Blog

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Maximizing Value – Understanding Buyers And How To Negotiate With Them

This session will focus on exploring the different types of potential buyers for your company and how you can increase the value of your business even before the negotiation process begins.

You will learn:

  • Strategies to build the “Value” that buyers are seeking before entering the market
  • Techniques to protect the value you’ve built during the selling and/or exiting process
  • How to decide on the breadth and nature of a sale process
  • Which terms have an impact on price, and which do not
  • The roles an advisor can play through the sale process, and when and how to manage them.

April 09, 2024 | 01:25 PM - 02:15 PM

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  • April 09, 2024 | 01:25 PM - 02:15 PM

Moderator

Trisha Mossey

Partner

Confederation M&A

Panelists

Jordan Fraser

Former President

United Janitorial

Jeffrey McCain

Founder & President

Woodward Capital

Michael Notto

Partner, Growth Equity

BDC Capital

Julie Robinson

Emerging Companies Group Lead, Partner

McInnes Cooper

Breakout

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