• Breakout

Maximizing Value – Understanding Buyers And How To Negotiate With Them

November 23, 2023 · 01:25 PM – 02:15 PM

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Moderator

Emily Savage

Emily Savage

Principal Lawyer

Miller Titerle + Company

Panelists

Chris Goward

Chris Goward

Founder & President

Conversion (Sold Widerfunnel)

Don Montgomery

Don Montgomery

Founder & Sr. Advisor

True North Mergers & Acquisitions

Diane Shaw

Diane Shaw

Former Owner

Education Station (Sold Education Station)

This session will focus on exploring the different types of potential buyers for your company and how you can increase the value of your business even before the negotiation process begins. 

You will learn: 

  • Strategies to build the “Value” that buyers are seeking before entering the market 
  • Techniques to protect the value you’ve built during the selling and/or exiting process 
  • How to decide on the breadth and nature of a sale process  
  • Which terms have an impact on price, and which do not 
  • The roles an advisor can play through the sale process, and when and how to manage them.

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