Cracking The Buyer Code: What They Want & How To Negotiate

Unlock your business’s true market value in this fireside conversation featuring an experienced Owner/Seller and their M&A Advisor. Together, they’ll reflect on post-negotiation and post-sale insights, giving you the knowledge needed to maximize your business’s marketability - whether you’re planning a sale or securing future success. 

This session delivers expert strategies that could mean more in your pocket when the deal closes. 

Key Takeaways: 

• How to build the “value” buyers seek - before entering the market. 

• Techniques to protect what you’ve built throughout the selling and exit process. 

• Understanding why one buyer is (very often) no buyer - and how to create competition. 

• How to respond to unsolicited offers - and position yourself for the best outcome. 

Whether you're contemplating a future sale or just looking to increase business worth, this conversation will provide practical strategies and real-world insights to help you negotiate smartly and confidently.