Karim Kassam: A Visionary Leader in Senior Living
Karim’s journey is driven by a profound belief that home is more than a physical space—it is a feeling of belonging, purpose, and care. As Co-Founder and Principal of Optima Living, Karim embodies a leadership philosophy rooted in dignity, collaboration, and doing what’s right for those he serves. His vision has always been to create environments where seniors thrive, and under his guidance, Optima Living has grown from a small startup into a cornerstone of senior care and housing in Western Canada.
Karim’s leadership is fueled by a tireless commitment to learning and embracing challenges. Through innovative programs like “Shining Stars” and “Rising Stars,” Optima Living invests deeply in people—cultivating leadership, fostering connection, and building a culture that reflects the organization’s values. His ability to turn obstacles, such as the healthcare labor crisis, into opportunities for growth and transformation showcases his unwavering dedication to creating meaningful change. For Karim, every decision is guided by a higher purpose: making a difference in the lives of seniors and the employees who care for them.
With a global perspective informed by work across continents, Karim brings a unique blend of compassion and strategic vision to the Canadian senior living sector. His advocacy, thought leadership, and commitment to excellence continue to inspire teams, strengthen communities, and elevate the lives of countless individuals. Karim’s legacy is one of hope, innovation, and a heartfelt promise: Let us welcome you home.