Diana Noble is a serial entrepreneur, High Performance Business Coach and the CEO & Broker of People 1st Realty – a people-first real estate brand currently scaling across Canada. Over the past 15 years, she has built, scaled, and successfully sold multiple businesses spanning industries including media, real estate, and legal services, working within both franchise and independent models.
Known for her straight-talk and practical approach, Diana supports entrepreneurs and leaders in strengthening their mindset, systems, and strategy so they can build sustainable, values-driven businesses that grow without burnout. As an ICF credentialed coach, she is passionate about helping entrepreneurs think bigger, lead stronger, and build what’s next with confidence and intention. Through her own experience, she knows there are no limits to what can be achieved with enough determination and focus, and she enjoys helping others challenge the status quo as well.