• Plenary

You Gotta Let Me Know: Should I Sell Or Should I Grow?

November 6, 2024 · 08:40 AM – 09:20 AM

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Moderator

Katie Bennett

Katie Bennett

Master Certified Forum Chair

MacKay CEO Forums

Panelists

Axel Christiansen

Axel Christiansen

Partner

Fort Capital Partners

Jen Hamilton

Jen Hamilton

Founder & CEO

Oxygen Yoga & Fitness

Gabriel Katzen

Gabriel Katzen

Vice President Mergers & Acquisitions

National Bank of Canada

We will hear from successful entrepreneur Jen Hamiliton, who built and sold one fitness franchise over 6 years, and is 13 years into building her 2nd business, the highly successful Oxygen Yoga and Fitness brand. Her story highlights the importance of passion for what you do, watching the trends within your sector, how and when to exit versus how and when to instead focus on growth, and the power of bringing partners to the table to do that. Some additional topics covered include:

  • How should owners decide if it's time to sell?
  • What factors typically lead owners to exit?
  • What alternatives to a full exit should owners consider?
  • What risks could deter buyers, and what should owners address before selling?

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