Economic uncertainty has caused many business owners to pause their transition plans. But waiting comes with its own risks. Businesses that stand still can lose value, marketability, and momentum weakening future transition outcomes.
This session is designed for entrepreneurs who want to make smart, disciplined growth decisions during uncertain times. Rather than chasing aggressive expansion, we’ll focus on where to grow with the least risk and highest return, helping owners preserve and strengthen enterprise value whether the right time to transition is now, or in the future.
Seasoned advisors and an entrepreneur who has navigated growth during uncertainty will share practical frameworks, real-world examples, and decision tools to help you grow confidently without overextending.
You’ll learn how to:
· Identify growth opportunities that protect value and minimize risk
· Prioritize investments with the highest ROI in uncertain markets
· Strengthen the drivers buyers, lenders, and investors care about most
· Avoid “wait-and-see” decisions that quietly erode business value
· Build optionality so you’re ready to transition when conditions improve




