Selling A Business 101: The Who, When, What, How — and Why

Every business sale starts with the same question: why are you selling? 

Whether it's financial freedom, legacy, timing, or simply knowing you've taken the business as far as you want to — getting clear on your why shapes every decision that follows. It influences who the right buyer is, what terms actually matter to you, and what a good outcome looks like on the other side. 

Once you're clear on that, the tactical work begins. This session walks you through the key steps of a successful sale — from deciding whether to hire an advisor or banker, to preparing your business for the process, finding the right buyers, and structuring a deal that reflects what you actually want. 

In this session you will learn: 

• Clarifying your why — and why it matters before anything else 

• Identifying the right buyer 

• Timing 

• Negotiation strategies and deal structuring 

• Transition planning