• Breakout

Selling A Business 101: Exploring The Basic ‘Who, When, What & How’ Of Transition

October 28, 2025 · 10:45 AM – 11:45 AM

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Moderator

Albert Mason

Albert Mason

Investment Advisor

TD Wealth Private Investment Advice

Panelists

Simone Brunton

Simone Brunton

Managing Director, Transactions

Doane Grant Thornton LLP

Sarah Bundy

Sarah Bundy

Founding Partner & CEO

Athena Collective

Haifeng Hu

Haifeng Hu

Partner

Bennett Jones

Karl Sigerist

Karl Sigerist

Author, Selling Your Canadian Business

President & CEO, The Shaughnessy Group

You’ve decided to sell, now what?

Explore the key considerations and tactical steps to ensure a successful transition as you navigate this critical phase of your entrepreneurial journey. Do you hire an advisor or banker, and what are the pros and cons of different approaches? How do you best prepare for the process (e.g., getting a data room set up, gathering information, building a forecast model, preparing a pitch deck, aligning your senior executive etc.)? How do you find potential buyers or create a bidding process? What are the pros and cons of pursuing a strategic buyer versus financial buyer? In this session you will learn:

  • Identifying the right buyer
  • Timing
  • Negotiation strategies and deal structuring
  • Transition planning

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