Negotiation Tactics For Both Buyers & Sellers

April 4, 2023 · 01:25 PM – 02:15 PM

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Moderator

Paul Ryan

Paul Ryan

Director, Growth and Transition Capital

BDC

Panelists

Tim Blais

Tim Blais

Founder & Broker

Gateway Business Brokers

Matthew Cassidy, CPA, CA

Matthew Cassidy, CPA, CA

President

Coach Atlantic Maritime Bus

Julie Robinson

Julie Robinson

Emerging Companies Group Lead, Partner

McInnes Cooper

Adrian Snow

Adrian Snow

Partner

Founders East Capital Partners

Buyers and sellers sit on the opposite side of the same coin but with the same goal of ‘getting the deal done’. Skillful negotiation of best deals and terms is an essential component of any deal process – its not just about the money.

Learn key negotiating tactics and techniques that can help any buyer or seller work towards success when trying to close a business investment, growth capital, or M&A transaction. This panel will also discuss and elaborate on best practices, industry myths and misconceptions, and alternatives for consideration in designing a process to structure your transaction for a fair price.

Through an interactive discussion you’ll learn:

  • Why price isn’t everything
  • How to decide on the breadth and nature of a sale process
  • Why timing and deal tension matters, and how to create it
  • Which terms have an impact on price, and which do not
  • The roles an advisor can play through the sale process, and when and how to manage them.