Among other things, Paul Meehan is the Founder of NÜTRL Vodka Soda, a wildly refreshing success story in the very challenging world of beverage alcohol.

NÜTRL rapidly established itself as the #1 vodka soda in Canada after launch in 2017, and remains the #1 vodka soda brand in Canada after six years in market. Currently, it is the #2 largest ‘spirits centric ready to drink’ brand in the United States. It is also the fastest growing RTD brand in the USA.

NÜTRL was 100% owned by Paul and his wife Melissa until 2020 when it was acquired by Anheuser Busch.

Paul has over 30 years of experience in consumer package goods and  brand marketing, having led brand strategy and creative for many well-known, large, global drinks brands.

Paul creates and nurtures ideas that help brands grow healthily. Paul believes that brand health is the by-product of constant momentum, steady improvement of consumer relevance, relationship and recognition.