Louise is the Chief Strategy Oficcer and a Partner at Noise Digital, one of the country’s leading digital media agencies in Canada. In 2023, Noise was acquired by Havas Media Group, a Global advertising, creative and media company. Louise leads consulting engagements, strategy and media planning teams for the agency as well as driving business development. She brings over 15 years of data-driven marketing experience and a diverse skill-set in marketing data, CRM, predictive analytics and communications planning for BC and National brands such as Destination Canada, London Drugs, Save on Foods, Destination British Columbia, A&W Canada and the Jim Pattison Group.