Chris built and sold the world-leading web experimentation agency, Widerfunnel, now branded as Conversion. He also wrote the bestselling book, You Should Test That! and has spoken at hundreds of events globally. He currently advises the acquirer, Sideshow Group, in areas of Product and Innovation and mentors young entrepreneurs while exploring personal interests in philosophy, mindfulness, travel, and growing a patio herb garden with his dog, Mr. Remington, by his side.