Alex Webb

Alex Webb

CEO, Inc.

Alex Webb is the CEO of, a Canadian business technology provider he founded in Edmonton in 1996. Through product innovation and numerous acquisitions, Alex pushed F12 to become the predominant provider of unique offerings such as managed hardware-as-a-service, geo-redundant Canadian private cloud, and subscription-based IT.  F12 was Canada’s first IT support provider to achieve SOC2 and CyberSecure Canada certifications. F12 ranks among North America’s Elite 150 MSPs.

F12 crafts business services that take the complexity and risk out of business technology solutions so that leaders can focus on what matters.  Alex’s personal mission is to see that hardworking ethical business leaders thrive. Toward that end, he has encouraged and enabled numerous internal and external IT leaders to join him as partners and owners of F12.  Alex seeks out relationships with like-minded businesses and has brought ten different IT services businesses into the F12 fold. He is always looking for the next great opportunity to expand F12’s capabilities and reach.  

Alex is heavily involved in the IT community. As an active member of Ingram Micro’s TrustX Alliance community, he freely shares his painfully won business experience and his pointedly honest feedback in business forums, speaking engagements, and individual conversations. He is passionate about tackling the cyber-security challenge facing the business community and feels a professional responsibility to mature the cyber-security practices of the organizations F12 supports.  

Alex resides in Edmonton, Alberta along with his family.  In his spare time, he enjoys flying aircraft, studying history, and travelling.  Alex has experienced the challenges of Type 1 Diabetes with his eldest child and supports research toward a cure.