• Breakout

Maximizing Value – Understanding Buyers And How To Negotiate With Them

September 24, 2024 · 01:25 PM – 02:15 PM

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Moderator

Jenny Tran

Jenny Tran

Partner

Stradling Yocca Carlson & Rauth

Panelists

Rick Carlson

Rick Carlson

CEO

ProNova Partners

Belinda Ephraim

Belinda Ephraim

Founder & CEO

Katalyst Point Advisors

Bob Hoover

Bob Hoover

Consultant

(Exited Uptime USA, Inc)

This session will focus on exploring the different types of potential buyers for your company and how you can increase the value of your business even before the negotiation process begins.

You will learn:

  • Strategies to build the “Value” that buyers are seeking before entering the market
  • Techniques to protect the value you’ve built during the selling and/or exiting process
  • How to decide on the breadth and nature of a sale process
  • Which terms have an impact on price, and which do not
  • The roles an advisor can play through the sale process, and when and how to manage them.

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