Your brand is one of the most valuable (yet often overlooked) assets when selling a business. A well-positioned brand increases perceived value, attracts premium buyers, and makes the transition smoother. But if the founder’s identity is too closely tied to the brand, it can actually hold the sale back.
In this session, you’ll learn how to use AI to audit your brand, uncover hidden gaps, and accelerate your path to sale. We’ll also dig into why separating your personal brand from the business – and evolving both with intention – is key to creating chemistry with buyers and increasing perceived value.
We’ll explore how to build a brand that’s truly exit-ready and how to develop a personal legacy brand that positions you for what’s next.
By the end of this talk, you’ll walk away with actionable strategies and fresh insights to strengthen your brand equity, attract premium buyers, and confidently step into your next chapter…without losing yourself in the process.