Born and raised on a grain and livestock farm in Swan River, Manitoba, instilled many of the values which provided the guiding light to Darrell’s entreprenual journey.  Founding Jet Label in 1998 and subsequently selling it to a US private equity fund in late 2019, where Darrell still maintains a senior leadership role, responsible for Canadian operations and preferred share ownership stake.  He is most proud of his loving wife Ginger and 2 beautiful daughters Hope and Sadie.