Jennifer Campbell is known as a strategic thinker who gets things done.

She’s the Founder and CEO of Two Worlds Consulting, which is a Canada-wide social and environmental consultancy, that continues to grow - boosted last year with the addition of employees buying into ownership of the brand.

The company, based in Victoria) originally evolved from her concept to build a business around the core values of respect, integrity, trust, and reciprocity, and has grown to serving clients across Canada.

She is an industry leader in human environment projects with extensive impact assessment experience. Campbell feels strongly about contributing to her local community, which includes her work as a volunteer on youth homelessness in the non-profit sector.

Two Worlds Consulting was founded in June 2016.  With more than 60 people spread across the country, the company works on projects coast to coast to coast.

“All our work is centred on the human environment side of the environment. So if you think of a lot of firms focusing on wildlife studies and those types of things, we’re kind of the opposite of that. We focus on the people and where people are in the environment,” said Campbell, who is a Citizen of the Métis Nation.

“We do socioeconomic work, human health, impact studies. We look at Indigenous engagement and work with communities, like Indigenous communities, on how to reduce the impacts of projects on their communities.”

Her expertise is in providing support to clients who are navigating through environmental regulatory processes.

“Our commitment to people — and to more than one perspective — is clear in everything we do,” she said.

Campbell was a speaker at the Business Transitions Forum last year in Vancouver. This year, the Forum in Vancouver is on November 26.

When she founded the company, she was the only shareholder. One of the values of the company is reciprocity and Campbell wanted to make sure that the people who were working in the company got to participate in ownership. So last year, ownership was offered to quite a few of the senior team members. The management buy-in included 11 people.

“Being true to our values, that was the number one thing. I value managing the company as a collective. The advantage is having other people feel like they have ownership as well. My original offering was to people who already acted like they were owners,” she said.

“Going forward we want to continue with the same model.”

Being on the Forum’s panel last year was like a celebration to the community that this is how the company is growing.

“We’ve had a really fast growth story. In professional services, there are a lot of expectations around ownership. That’s how a lot of businesses structure themselves. This is also keeping us competitive with other firms,” added Campbell.

“We will continue to grow around the human environment core. We’re looking to add some services in the near future that help us round out that service offering. We’ve really worked on setting up the company for this next stage so that we can sustainably grow and try to meet all of our customers’ needs. There’s a lot of activity in our space.

“The people orientation is a pretty core piece of how we’re doing things which is quite different from other firms in our space. We compete mostly with big engineering firms. So what we’re doing is creative and exciting and team oriented . . . We have been a fast growth story and I don’t think that’s going to stop.”

(Mario Toneguzzi is a veteran of the media industry for more than 40 years and named in 2021 a Top Ten Business Journalist in the world and only Canadian. He also made the RETHINK’s global list as a Top Retail Expert 2024)