Dallas Mercer

Dallas Mercer

CEO, Dallas Mercer Consulting

In 2002, Dallas founded Dallas Mercer Consulting (DMC) offering Disability Management services.  As an employer advocate, she added efficiency to their claims process; saving clients time and money, allowing them to focus on their core business. DMC has expanded to offer Safety Training, Safety Consulting, and Industrial Hygiene services to over 550 clients across Canada. DMC has offices in Nova Scotia, New Brunswick and Newfoundland Labrador.  As founder, President and CEO of DMC, Dallas Mercer is currently leading the company through an aggressive growth plan. Dallas is committed to ensuring the vision of the company is maintained.  “I started my business to help employers navigate the complex disability management claims process, and this remains my focus”, she says.  Ultimately, it’s Dallas’ expertise in disability management, combined with her perseverance, that have helped her grow DMC from a business started in her basement 17 years ago to 35 employees that has become a national leader in this sphere.

Dallas Mercer was born a leader.  The fourth of five children born to a welder and postmistress, in Harbour Grace, Newfoundland and Labrador, Dallas lead the charge in pursuit of the greater good in her high school and community at a very early age.


  • Graduated with a BA at Memorial University, also attending the UQTR, QC to become functional in French.  
  • Graduated from the Entrepreneurial Leaders Program, Wallace McCain Institute, University of New Brunswick (2018)
  • Completed Leading High Growth Business programs (Summer), Harvard Business School (2018 & 2019);
  • Certificate in Disability Case Management, Dalhousie University; (2014)
  • Certificate in Alternate Dispute Resolution, Windsor Law School.  (2010)
  • Sits on the Wallace McCain Institute Advisory Board (Current)
  • Sits on the Memorial University Board for the Centre of Entrepreneurial Excellence. (Current)
  • Founding member of the Atlantic Chapter of the Women’s President Organization (WPO) 2011
  • Founding member of the NL Chapter of the WPO (2014)

Dallas list of awards and accolades is impressive. In November 2019, at the 27th Annual St. John’s Board of Trade Business Excellence Awards, Dallas received the Marketing and Promotional Achievement award as well as the Business Excellence Award.

Earlier in 2019, she was named the Wallace McCain Institute’s “Carpe Diem” Award winner for Alumni of the Year.

Atlantic Canada Business Magazine has recognized her as a Top 50 CEO in 2017, 2018 and 2019.   Dallas and DMC won the Newfoundland and Labrador Organization of Women Entrepreneurs (NLOWE) RBC Award for Entrepreneurial Excellence in 2015. She was named one of the Top Ten Business Leaders to Watch by Atlantic Business Magazine in 2012, a year in which DMC also won the St. John’s Board of Trade Business Excellence Award for Growth in Sales and she received NLOWE’s Innovation Award.

Dallas freely admits the line between work and home is often blurred as she and her husband Pete, the company’s Chief Operating Officer, regularly have board room discussion around the kitchen table.   Dallas and Pete have an 11-year-old son Max, who they adopted from Kazakhstan.  

Dallas is a proud Atlantic Canadian who has been called a “force of nature” by one of her mentors, Frank McKenna.   Never tell Dallas she can’t do something; she will prove you wrong every time.