Part visionary, part maverick, Sherif began his insurance career in 2009 as an independent broker when he opened Sharp Insurance. Soon after, Sharp became one of the most innovative and fastest growing brokerages in Canada. Much of his success is related to his pioneering early adoption of brokerage digitalization. Creating, launching, and reiterating digital tools to help him grow his brokerage, Sherif realized his passion was in the software development side of things.  In 2021, Sherif sold his brokerage to become an advocate for independent brokers.  As CEO of Trufla, a global software provider for the distribution channel, Sherif continues to push the boundaries of what brokers can do through data and digitalization. Sherif is a recognized thought leader and frequent speaker on insurance distribution and the critical role of independent brokerages.  Sherif is also a registered advisor through Canada digital Adoption program, providing brokers with valuable insights into technology adoption for profitability and growth.