Accelerating the Growth of Your Exit Planning Practice
3 in 4 Canadian Small & Medium Enterprise (SME) owners plan to exit their company in the next ten years – how will you capitalize on this wave of owner transitions?
Perhaps you’re considering launching an exit planning practice at your firm? Or maybe you’ve started to offer exit planning or value enhancement services and would like to accelerate the growth of this service offering?
Either way, you’re going to want to grab this rare opportunity to learn from one of the pioneers of the exit planning industry. This session will be lead by John Warrillow, the founder of The Value Builder System™ and the author of Built to Sell: Creating a Business That Can Thrive Without You.
In this workshop, you will discover:
- Why the owners who are most able to pay for exit planning are the least likely to buy it from you (and how to pick your target customer)
- The three psychographic profiles that make up the SME market and which owner type is most likely to buy exit planning
- The danger of segmenting your target by industry (and how to pick a more meaningful segmentation approach).
For Advisors Only.
John Warrillow
Pioneer in the Exit Planning Industry
Best-selling Author, Built to Sell
Founder, The Value Builder System™
About John:
John Warrillow has been helping companies understand and market to the SME segment for more than two decades. He has advised all five major Canadian banks on targeting the SME segment as well as virtually every technology company in the world including Apple, Microsoft, Intuit, Google many others. Read More.
