Judy Brooks

Judy Brooks

Executive Chair, SmartSweets

Deep consideration and inquiry at the heart of success and leadership

Leading with lovingkindness, and her playful spirit, you will find Judy Brooks in a corporate boardroom as often as on a trail in the woods engaging individuals and groups in conversations that matter.

Her purpose? To inspire deep consideration. 

As an advisor, mentor, confidant, coach, kind listening ear or brilliant strategist, she meets you where you are and engages in the deep questions you are struggling with in your business, personal or existential lives. Judy has the wisdom and compassion to stay present to the interior of a moment, past surface reactions, to what may really be happening. She has the lived experience to have felt the challenges you are facing, and the confidence and humility to keep you at the center of the conversation you are asking her for.

Emotional wisdom guides the business acumen she has built up over a successful career; from co-founding the global conflict management company, Proactive Resolutions, to launching-growing-and-exiting the global franchise phenomenon of Blo Blow Dry Bar. Most recently, as Executive Chair, she helped guide food category disrupter, Smart Sweets, to an acclaimed transaction.

Judy finds energy and excitement in mentoring and for 16 years, Judy served as CEO, board member, and then Chair of FWE (now the Forum), Canada’s largest woman entrepreneur association. She has served or advised on numerous private, public, and not-for-profit Boards as diverse as Nurse Next Door to Talkshop Media. She has received awards and accolades for her influence in business, mentorship, and leadership. But as Judy would say it is not what you have done but who you are.