In 1964 Danica Imports started bringing in elegant European kitchenware to the North American market. Now Designs began in 1967 in San Francisco, manufacturing sophisticated kitchen textiles and linens. In 1984 Rodney Benson and Jeremy Braude purchased Danica, and in 2004 acquired Now Designs, creating a single home décor design company with inimitable style. At the end of 2015 Rodney and Jeremy took a step back and formed the Board of Directors and let the 2nd generation take the reins led by Sushil Arora (non-family member) as the CEO, Gary Benson Sr. VP Operations & HR, Jonathan Braude Sr. VP Product, and Kerry Benson Sales Director.