John Robinson is President & CEO of Strategic Succession, an independent advisory firm that has been helping business owners build value in their companies and optimize sale or succession outcomes for 35 years. He is a Certified Financial Planner (CFP), Elder Planning Counsellor (EPC) and Certified Exit Planning Advisor (CEPA) designation from the Chicago-based Exit Planning Institute.
John is also the founder of the Trusted Advisor™ Network, which provides complementary advisory services for business owners. In collaboration with partners in the Trusted Advisor™ Network, John creates business succession strategies. Proper planning and value enhancement take a collaboration of specialists to maximize results. He helps clients align personal and business goals, such as preparing their businesses for transition to new ownership, estate planning, risk management and actively preparing for multiple contingencies to maximize value.