Bruce is Founder, Co- Chairman and Co-CEO of Evergreen Consumer Brands (ECB).  ECB is a fully integrated consumer products company that designs, manufactures, and distributes quality health and beauty care, oral care, and cleaning products around the globe. ECB owns various Trademarks to include, Salon Selectives, Daily Defense, Silkience, Lavoris, EarthScents, Tame, Pearle and Spa Haus. ECB is a licensee for Barbasol, PureSilk and Dubble Bubble.  ECB products sell worldwide in all classes of trade in over 40,000 retail locations. Bruce was the founder of Charles Flora Consumer Products in 2003 which merged into ECB in 2007. www.evergreenbrands.net.

Prior to founding ECB, Bruce was Co founder, Director and President of PartMiner International. PartMiner is a global supplier of electronic components. PartMiner also maintains the industry’s leading on-line procurement tool with more than 150,000 registered users in over 100 countries. Bruce established a sales organization for PartMiner in 13 countries with over 500 employees. Since 2000 Bruce has sold a substantial portion of his PartMiner equity as the company has raised more than $150 million in private equity investment. www.partminer.com. Prior to PartMiner. Bruce was founder and President of Certified Industries International (CII). CII was the exclusive importer and distributor of Corona Extra beer into the FSU. Bruce lived in Moscow while establishing Corona Extra as Russia’s number 2 imported brand of bottled beer (behind Heineken). CII was also an importer of Sysco foods. Bruce built CII into a fully integrated company. Bruce serves as a founding Board Member to Better 4 You Meals, a good service company based in Los Angeles that serves over 100,000 meals a day to under privileged school age children.

Bruce is a graduate of the University of Southern California, a Wexner Institute Fellow, serves on several Boards both non profit. Bruce lives in Cornell, California with his wife, children and labradoodle Lilly.