John Warrillow has been helping companies understand and market to the SME segment for more than two decades. He has advised all five major Canadian banks on targeting the SME segment as well as virtually every technology company in the world including Apple, Microsoft, Intuit, Google many others.

John founded The Value Builder System™ to level the playing field for business owners as they approach their exit. Over 46,000 business owners have taken the Value Builder Questionnaire, and with the support of Certified Value Builders™ across the globe – such as brokers, M&A professionals and coaches – they’re using the statistically-proven methodology to improve company value by up to 71%.

John’s best-selling book, Built to Sell: Creating a Business That Can Thrive Without You, was recognized by both Fortune and Inc. Magazine as one of the best business books of 2011 and has been translated into four languages. In 2015, John wrote another best-selling book: The Automatic Customer: Creating A Subscription Business In Any Industry.

John has keynoted Fortune Magazine’s Growth Summit, Entrepreneur’s Organization New York City and Toronto Chapters, and the Inc. 5000 conference. John is also the host of Built to Sell Radio, ranked by Forbes Magazine as one of the world’s 10 best podcasts for business owners.  

Prior to founding The Value Builder System™, John started and exited four companies, including a quantitative market research business that was acquired by The Corporate Executive Board (NYSE: CEB) in 2008. John has been recognized by B2B Marketing as one of the top 10 business-to-business marketers in the United States.