Prior to launching TTG Canada, TTG Partnerships (TwentyTen Group) and TORQUE Strategies, Andrea was Vice President of Sponsorship, Sales and Marketing for the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC). Involved in the 2010 Winter Games from the bid process onwards, Andrea’s leadership resulted in revolutionary marketing and communication strategies that garnered record levels of support, participation, and investment in the Games. Andrea led the team at VANOC that oversaw the longest domestic Torch Relay in Olympic history, and that generated over $760 million in sponsorship revenue, an amount that was, for its time, unprecedented worldwide for a Winter Olympic Games.
Prior to her decade with VANOC, Andrea developed the special event, sport marketing agency The Landmark Group, Pacific, into an industry leader, before selling it to API International, where she became Managing Partner, Canada. Andrea went on to establish her own successful strategic sponsorship, marketing and communications consultancy, A.J. Shaw and Associates.
Andrea is deeply invested in the community, and currently acts as the inaugural board chair of the province’s official tourism organization Destination BC, and sits on the board of the BC Cancer Foundation, and has served for over ten years on the board of the BC Women’s Hospital Foundation.
When Andrea isn’t flying between Toronto and Vancouver, she can be found spending time with her children, enjoying the brilliant outdoors of British Columbia, and hosting cozy kitchen parties for friends and family!